HOLY. is a lifestyle and fashion brand; lifestyle first as holiness is a matter of the heart. This brand came into existence out of a love and passion for Jesus and wanting to be able to represent Christian faith outwardly through fashion, in a minimalistic aesthetic. Fashion is a tool that serves as a way for people to express who they are and with this in mind, we wanted to make an option which allowed people to express their faith and share the love of God with all people.

To live a Holy life does not mean to be perfect, as we know that "There is none righteous, no, not one" (Romans 3:10) but we strive to live a life that is set apart and lived to glorify God. Referring to ourselves as holy is not self righteous, boastful or esteeming self over others (on the contrary, Philippians 2:3) - we NEED Christ in order to be holy therefore it is more of a cry of the opposite and recognising that we are nothing without Him. It is God who is Holy and we impute Christ's righteousness on ourselves.

We are not an exclusive brand; we are inclusive.

We want to share our message with as many people as we can, perpetuating unfeigned, unconditional and everlasting love.

God’s Love is for everyone with no exemptions.

Based in London, UK but with an impactful, worldwide message.

Biblical basis:

Because it is written, Be ye holy; for I am holy. - 1 Peter 1:16

For I am the LORD your God: ye shall therefore sanctify yourselves, and ye shall be holy; for I am holy.. - Leviticus 11:44

Stay connected with us on our journey and help us to impact the world with our message 🙌🏽 share HOLY. with someone you know today 🖤